Popgnosis: Virtual Group Psychology, Web-based Psychometrics, and Social Sciences Technology

The modern world is one that does not respect the geo-political borders of the past. Traditionally, psychologists and other social scientists had to actually go to countries, states, or communities and institutions in order to obtain sample populations and conduct research experiments. Of course, for many experiments that must remain true.

However, many instruments, including intelligence tests, survey, and questionnaires are full capable of being administered on the web. The web environment is eminently suited to cognitive and psychosocial evaluations that only require text or graphic based stimuli. An experimental subject can read text, answer survey questions, rate scalable items, complete the missing scene from the picture, even write or talk about how he or she feels using only an internet connected computer, PDA or smart phone.

One of the best features of web-based psychology experiments is its potential to capture large scale populations, irrespective of geographical boundaries. The researcher does not have to hire a team to travel to distant locations in order to study a specific population. Likewise, the researcher can target a much wider population base, even reaching millions on a global scale, eliminating localized contamination effects.

Statistics and Evaluation

What would a computerized research project be, if it could not also calculate statistical significance of an experiment? Whether you are using the Pearson Coefficient of Product Moment Correlation, the Chi Square, or any measureof central tendency and deviation to evaluate your results, a consolidated website that wraps up your research project from conception to completion is the advantage of Popgnosis.

How do you know?

We combine web programing experience with group dynamics psychology on the web. This is not "SEO" and marketing expertise. Popgnosis is the measurement, knowledge acquisition, and prediction of human behavior in small groups or macro-sized populations.